Branding Bootcamp: Build a Brand That Gets Results For Marketing, Communications & Business Development Leaders

This high-impact Branding Bootcamp can be tailored as a focused 60-minute executive workshop or expanded into a half-day interactive session. Designed for professionals who want to sharpen their brand strategy, the program combines hands-on exercises with both cutting-edge AI tools and proven traditional methods to drive meaningful brand results in today’s competitive landscape.

Participants will learn how to:

·       Uncover and close brand gaps

·       Align brand identity with business goals

·       Create personas and brand association maps

·       Leverage AI to refine messaging and generate competitive positioning ideas

·       Use traditional tools like SWOT’s and competitive analysis to validate strategy

Through a mix of short topic overviews, real-time demos, and collaborative group exercises, attendees will walk away with a Strategic Brand Brief—an actionable, results-driven roadmap to elevate their brand’s visibility, clarity, and impact.

Whether you’re leading brand strategy or supporting it, this session will give you the tools to differentiate your brand and drive meaningful engagement.

If you are interested in finding out more about the bootcamp or would like to schedule a session, contact me at mbkbranding@gmail.com