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Brand Management

We begin every brand engagement by checking the heart and soul of our client’s brand. Our time-tested and proven process drives business results and maximizes brand value whether you are working through a merger, acquisition, integration, product line rebrand or simply a new name.  From stakeholder interviews, to broad based surveys, core messaging strategies, spot-on positioning statements and style guides, we help you connect both you and your clients (and customers) with your brand.

Image by Austin Distel

Branding Bootcamp: Build a Brand That Gets Results
For Marketing, Communications & Business Development Leaders

This high-impact Branding Bootcamp can be tailored as a focused 60-minute executive workshop or expanded into a half-day interactive session. Designed for professionals who want to sharpen their brand strategy, the program combines hands-on exercises with both cutting-edge AI tools and proven traditional methods to drive meaningful brand results in today’s competitive landscape.

Participants will learn how to:

  • Uncover and close brand gaps

  • Align brand identity with business goals

  • Create personas and brand association maps

  • Leverage AI to refine messaging and generate competitive positioning ideas

  • Use traditional tools like SWOT’s and competitive analysis to validate strategy

Through a mix of short topic overviews, real-time demos, and collaborative group exercises, attendees will walk away with a Strategic Brand Brief—an actionable, results-driven roadmap to elevate their brand’s visibility, clarity, and impact.

Whether you’re leading brand strategy or supporting it, this session will give you the tools to differentiate your brand and drive meaningful engagement.

Image by Austin Distel

Digital Marketing

How many times have you been asked how best to maximize search results, be at the top of the list or find new customers through the internet?  We have heard it all and respond with the best solutions to help our clients build website volume, engage more customers online through search or social channels, and capture some of the lowest costs per new customer acquisition benchmarks. We prove it for our clients with best practices in SEO, SEM website design and sharing the right KPI’s to grow your business.

Employee Brand Engagement

Employee Brand Engagement

Your best brand ambassadors come from within your organization. But sometimes even the best built brands face the challenge of connecting its employees with its mission. We offer a customized internal branding solution to engage employees and build brand identity from within your own walls.  We know what it takes to engage employees and create a culture they are proud to represent.

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Department Structures & Staffing

We have over 30 years of experience in developing marketing departments, establishing budgets, creating internal advertising departments and putting the right marketing team members in the right seats.  So, if your challenge is establishing the right team with a solid structure and an appropriate budget, we have the tools to help, including turnkey marketing plans.

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Marketing Research & Customer Segmentation

A strong brand requires sound insights from customers and prospects.  We manage a wide variety of research platforms to help brands identify opportunities, gaps in the market, brand position and consumer expectations.  From focus groups, to personal stakeholder interviews and large quantitative studies, we can provide insight and strategically advise best steps to hit on your brand’s top touchpoints.

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